How To Increase Targeted Web Site Traffic

I get on average around 10,000 to 12,000 unique visitors

to my main site each month. Actually, when you're speaking

about the Internet, that's not too much to brag about, but

it's better than getting say 1000 or 2000 visitors; that

was my usual rate until I aggressively went after targeted

traffic for my site.

I thought I would briefly and in very simple terms explain

how I increased the targeted traffic to my main site from

around 1,000 to 10,000 unique visitors each month. That's

a ten-fold increase -- I am aiming for a hundred-fold increase

but would gladly settle for thirty or forty times the traffic.

How did I increase my site's traffic? The answer might just

I hope you have noticed I have mentioned the words 'targeted

visitors' several times already. I did this to bring home

the fact that you're not just after traffic but targeted

traffic or visitors to your site. You want visitors to

your site who are already interested in your site's topic

and who are more likely to benefit from your site's content

or products.

It's the first ingredient for a successful web site.

Below are my 5 main sources of targeted traffic to

my site. Along with a short explanation of how you

can create or put the same practices to work for your

own site.

1. RSS EMPOWERED One of most effective sources of traffic

to my site would have to be my blogs and RSS feeds. Notice

I said blogs and feeds; I have created simple blogs and feeds

for the major topics of my site: on rss resources, web

hosting solutions, notebook computers, etc. These blogs

and feeds bring in a great number of targeted visitors

to my site.

With the introduction of Google Blog Search, my blog traffic

is increasing even more. Within minutes of posting to my

blog - I am getting targeted traffic from Google. You

are instantly indexed by Google Blog Search; it's reason

enough for every webmaster to put at least one blog

on their site.

Try to imagine the traffic you'll get when the next

RSS empowered Windows browser arrives from Microsoft.

Get your own site ready and prepared for RSS to take

advantage of all this traffic. Just use Google owned

blogger.com to create your blog -- it has that all

important blog search bar at the top!

2. SEO EMPOWERED Seo optimization should be your

goal! Still the main source of traffic to my site are

the search engines. Mainly from Google, followed by

MSN and Yahoo. You must optimize your site for the search

engines. This includes off/site links and on/site tactics.

I have been online since '98 so I thought I knew how to

optimize a website. Boy, was I ever wrong! I didn't notice

a big jump in my traffic until I stumbled across a SEO

expert, actually stumble is the wrong word, I actually sought out

the best SEO expert I could find. His name is Brad Callen.

He offers a free email course on how to optimize your

sites for the search engines. His main product is SEO Elite.

Just the free course and his helpful newsletter have

really fine-tuned my site, which resulted in a major

increase of traffic especially from Google. You should

try the same for your site or sites and see the results

for yourself.

3. ARTICLE EMPOWERED This one works. Article marketing for

me has been the major reason for the turn around in the

amount of traffic my sites were receiving. It's one of the

most effective ways to get targeted visitors to your site.

Getting your articles published in ezines and on sites

such as addme.com or sitepronews.com will generate an

enormous amount of traffic to your site. As a bonus, you

even get 100's of subscribers to your own ezine in one day!

The trick is to write helpful how-to articles on current

topics that other webmasters want on their sites, this will

boost your link popularity with the search engines and

increase your rankings. You must also very carefully

choose the right keywords to target in your articles,

matching the content on your site. One way to do this

is with a site like http://www.nichebot.com -- it will show

how to pick the right 'competitive' keywords for your

site. You must target keywords that have high traffic,

yet little competition from competing web sites.

My main sources of traffic from article sites include

http://www.ezinearticles.com and http://www.buzzle.com.

4. EZINE EMPOWERED Building a large opt-in list or subscribers

to my ezine is another method that brings in a lot of traffic

to my site. You can use an ezine to offer helpful tips to your

subscribers. It is a very easy way to get repeat visitors

to your site and build up a relationship with your visitors.

Your ezine should relate to your site's theme and offer

more information on the same. Whether you believe it not,

if you operate a site on a particular subject for a couple of

years, you will fast become an expert on that subject.

People will regard you as such and this will also bring

in visitors to your site.

5. VIRAL MARKETING EMPOWERED Another way to attract targeted

visitors is to offer a free product or service. I use free

brandable reports that visitors can download and use. These

reports and ebooks have links back to my sites. One of my most

popular ones is a timely report and guide on how to use and

benefit from RSS on all your sites. It brings in a lot of traffic.

Similar to the one above, I use other free viral techniques to

build targeted traffic to my site. These are products that can

be branded with your links and passed around. Helpful software

programs that match the theme of your site are good choices to

make.

Another popular one that I have on my site is the DATEwise

eCalendar and personal planner that visitors can download and

place on their desktops. It has hotlinks to my site that brings

in traffic. It can be customized with your site's products so

you get targeted visitors or customers.

OTHER SOURCES There are other sources of traffic for my site that

I find effective but they bring in lesser traffic than the methods

listed above. But they are still worth mentioning, one of these is

regular posting on major online forums. This brings in very good

targeted traffic, so too, is posting comments in online blogs.

Another good source is a traffic exchange called 'Traffic Swarm' - most

sites where members exchange traffic don't work. You get worthless

hits to your site. However, Traffic Swarm is one exception that

your should try. You just set your start page to this exchange, and

click on sites you want to visit.

Increasing targeted traffic to your site is an ongoing struggle

for every webmaster. I hope you can try some of the techniques

that have worked for me. I am sure they will also work for you.

Empower your site with targeted traffic!

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